About CommsCheck
We built the tool we always wished existed.
Between us, we've spent decades in broadcast journalism and video production — deciding what stories were worth telling, what messages were ready to go, and what content deserved the budget behind it.
We made those calls on instinct, experience, and a trained eye built over thousands of assignments. And we watched communications teams everywhere make the same calls — but without that background. Without a system. Without anything defensible to stand behind.
CommsCheck is what happens when two broadcast journalists decide to turn their instinct into a system anyone can use.
Our standard
No evaluation leaves our system without a human reviewing it first.
Every AI-generated score is reviewed by Fred or Kelly — two credentialed broadcast journalists with real-world experience in field production, live interviews, and high-stakes communications — before it reaches you.
We use AI to evaluate at scale. We use human judgment to make sure the evaluation is right. That combination is what makes the output defensible — not just generated.
The team
Two broadcast journalists. One standard.
The producer.
Fred Veinfurt
Co-Founder & CEO
“Find the heartbeat. Honor the story. Make sure it lands.”
I've spent my career chasing goosebumps. From breaking news scenes to brand studios, I've learned that the stories that stick aren't the ones with perfect lighting or the biggest budgets — they're the ones that make people feel something. As a storyteller, I've been "First on Scene Fred" in chaos and calm — camera in hand, eyes wide open, focused on the human moments that define a story. My strength isn't just behind the camera — it's in creating the kind of environment where truth shows up. I help people feel comfortable enough to open up, and I know when to capture the moment that gives everyone in the room goosebumps. Whether I'm leading a crew, sitting across from a nervous interviewee, or collaborating with an executive team, my focus is the same: find the heartbeat, honor the story, and make sure it lands.
Background
Senior Content Producer, UnitedHealthcare
Telly Award-winning video storyteller
Minnesota Vikings · Minnesota Wild · HealthPartners
Broadcast journalism: KOMO-TV Seattle, KGAN-TV
University of Missouri — Journalism
The interviewer.
Kelly Veinfurt
Co-Founder & CFO
“You know in thirty seconds. The camera always tells the truth.”
Kelly has spent her career across the country asking the questions that matter — and reading the room when the answers come. From morning news anchors in Georgia to the FOX 9 studio in her hometown of Saint Paul, she's interviewed everyone from nervous first-time guests to Hollywood actors and Fortune 500 CEOs. She knows within thirty seconds whether someone is ready, whether the message is landing, and whether the story is real or performed. That instinct is what she brings to every CommsCheck evaluation — the trained ear of a broadcast journalist who has seen thousands of people in front of a camera and knows exactly what good looks like.
Background
Anchor, FOX 9 Morning News — Minneapolis–Saint Paul
Broadcast journalist — Seattle, Iowa, Georgia, Twin Cities
Thousands of interviews: celebrities, executives, everyday people
University of Minnesota
Grew up in Saint Paul, MN
The company
FG4 Creative, LLC
CommsCheck is a product of FG4 Creative, LLC — a creative agency founded by Fred and Kelly Veinfurt in Mendota Heights, Minnesota. FG4 Creative builds tools and content at the intersection of storytelling, strategy, and communications intelligence.
We are a small team with a high standard. Every project we take on reflects the belief that the best communications decisions happen before production starts — not after the budget is spent.
Ready to work with us?
Create your free workspace. Start a project when you're ready.
No payment required to create an account. Every evaluation reviewed by Fred or Kelly before it reaches you.