About CommsCheck
We built the tool we always wished existed.
Between us, we've spent decades in broadcast journalism and video production — deciding what stories were worth telling, what messages were ready to go, and what content deserved the budget behind it.
We made those calls on instinct, experience, and a trained eye built over thousands of assignments. And we watched communications teams everywhere make the same calls — but without that background. Without a system. Without anything defensible to stand behind.
CommsCheck is what happens when two broadcast journalists decide to turn their instinct into a system anyone can use.
Our standard
No evaluation leaves our system without a human reviewing it first.
Every AI-generated score is reviewed by Fred Veinfurt — a credentialed broadcast journalist with real-world experience in field production, live interviews, and high-stakes communications — before it reaches you.
We use AI to evaluate at scale. We use human judgment to make sure the evaluation is right. That combination is what makes the output defensible — not just generated.
The team
One standard. Twenty years in the room.
The producer.
Fred Veinfurt
Co-Founder & CEO
“Find the heartbeat. Honor the story. Make sure it lands.”
Fred Veinfurt has spent his career chasing goosebumps. From breaking news scenes to brand studios, he's learned that the stories that stick aren't the ones with perfect lighting or the biggest budgets — they're the ones that make people feel something. As a storyteller, he's been "First on Scene Fred" in chaos and calm — camera in hand, eyes wide open, focused on the human moments that define a story. His strength isn't just behind the camera — it's in creating the kind of environment where truth shows up. Fred helps people feel comfortable enough to open up, and he knows when to capture the moment that gives everyone in the room goosebumps. Whether he's leading a crew, sitting across from a nervous interviewee, or collaborating with an executive team, his focus is the same: find the heartbeat, honor the story, and make sure it lands.
Background
Senior Content Producer, Fortune 10 healthcare organization
Telly Award-winning video storyteller
Audience research & focus groups — Frank N. Magid and Associates (Cox Broadcasting, CBS, NASCAR)
Minnesota Vikings · Minnesota Wild
Broadcast journalism: KOMO-TV Seattle, KGAN-TV
University of Missouri — Journalism
The company
FG4 Creative, LLC
CommsCheck is a product of FG4 Creative, LLC — a creative agency founded by Fred Veinfurt in Mendota Heights, Minnesota. FG4 Creative builds tools and content at the intersection of storytelling, strategy, and communications intelligence.
We are a small team with a high standard. Every project we take on reflects the belief that the best communications decisions happen before production starts — not after the budget is spent.
Ready to work with us?
Create your free workspace. Start a project when you're ready.
No payment required to create an account. Every evaluation reviewed by Fred Veinfurt before it reaches you.